Page 57 - Consolidated Non Financial Statement

Banca Ifis

| 2020 Consolidated Non-Financial Statement

FACTOR I

[FS16]
Factor I is the Banca Ifis format dedicated to the study and telling of the winning business models of Italian SMEs. It is the
project that reflects Banca Ifis’s desire to flank companies, as a spreader of the business culture, both through the analysis
of data and with the tale of winning business contexts, which can be a guide for all those wanting to do business today and
tomorrow. The aim is to discover the factor that determines the company’s success and understand what managerial
priorities need to be addressed to win the market challenge. To understand this, Banca Ifis has embarked on a route in
the discovery of SMEs, based on:

• Numbers - quantitative analysis and estimation and forecasting methodology applied to the companies’ financial
statements data;
• People - interviews and in-depth analyses with entrepreneurs and managers;
• Enterprises - study of products, reference markets and business models and territories;
• New generation observatory - predictive analysis of the companies’ managerial priorities through the use of web
listening, whose founding mechanisms are machine learning and the semantic engine.

The project stories and results are represented and communicated through a cross-media storytelling made up of videos,
photographs, written tales and podcasts featured on the Bank’s social channels and website.

In 2020 too, amidst a new social and economic context, Factor I has continued its route as new generation observatory.
The key appointments at which the results of the various steps of the research were presented, carried out in collaboration
with the Ca’ Foscari University of Venice, and discussed with a panel of entrepreneurs:

• February: in-person event in Bologna “Quale innovazione per il futuro delle PMI?” (What innovation awaits the
future of SMEs?) The winning factor was identified as the innovation through new technology (4.0 and digital) to
compete by leveraging the flexibility and customisation of the offer.
• June: even on the Class-CNBC issuer “La reazione delle PMI all’emergenza Covid-19” (The reaction of the SMEs
to the COVID-19 emergency) during which it was revealed just how much difference managerial variables make
in relation to continuity of business: capacity to absorb impacts, repositioning, the evolution of the business model
and improving the quality of relations with customers, employees and suppliers.
• December: web conference developed with Il Sole 24 Ore newspaper entitled “Nuovi scenari e modelli di
business per le PMI” (New business models and scenarios for the SMEs). 2 hours of debate on the renewal of
business models based on listening to customers and servitisation to cope with the growing demand for
innovative, custom products.

In the new scenario that arose in 2020, Banca Ifis also developed #CoraggioImprese, a space dedicated to the
entrepreneurs that act as Italy’s spokesperson and which do not give up, the small and medium enterprises that each and
every day continue to invest and entrust their projects to a trusted partner with which to address all the new challenges to
grow and compete on the market of tomorrow.

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