Page 48 - Consolidated Non Financial Statement

Banca Ifis

| 2020 Consolidated Non-Financial Statement
3.4 Brand reputation

Policies and other reference documentation
• Investor Relations Policy
• Group Policy for the management of inside information
• Group operational and reputational risk management policy
[GRI 102-15]
The Banca Ifis Group has grown significantly in recent years, also as a result of the gradual expansion of the business
areas it operates in and the brands offered to customers - be they businesses or consumers.

Brand reputation is increasingly strategic in order to ensure that Banca Ifis Group remains committed to its values
in its dealings with stakeholders. This is why, as part of the rebranding project, implemented in 2020, the Group has paid
close attention to stakeholder communication and engagement, fostering a positive impact on brand reputation.

Acknowledgements for the commitment to digital communication

As confirmation of the renewal of the brand identity, aimed at strengthening the brand and improving its position on the
market, Banca Ifis has obtained various recognitions for its transparent communication and credibility on the digital
channels. In particular:

• it has been awarded the title of “Best Improver 2020-2021” in the Italian classification “Webranking by
Comprend”, which rewards transparent communication on digital channels by the most important companies
listed on the stock exchange. With growth of 34,4 points and a comprehensive assessment of 74,2 (39,8 in
2019), Banca Ifis has obtained acknowledgement as “segment revelation” amongst the best Star companies in
Webranking, positioning itself in the top 20 Italian companies, out of 122 analysed, thanks to transparency on
digital channels, which shows “a clear desire to dialogue with the various publics” and to describe its strategic
vision;
• it has stood out amongst the top 3 “Best Improvers 2020” (+26,2 points on last edition) in the “.trust-listed Italy”
report, for its capacity to create credible communication in the eyes of the stakeholders. It also made the best
leap in quality in the section “Future of the Company”: +66% on the 2019 analysis, showing, the report explains,
that “it has worked well on its communication assets” thanks to “a clear, concrete vision in the presentation of
the strategy and approach to innovation”.

Transparency and dialogue have always been the hallmarks of the process for communicating information about
the Parent company and the other entities. The Bank engages with customers, investors, shareholders, and employees,
identifying their different needs through, for instance, customer care services on social networks, websites, projects, and
events. In addition, it strives to do its best to provide the best possible experience to the parties it engages with as well
as address doubts and requests for information as quickly as possible. Brand reputation is monitored also with specific
dedicated tools.

For details on the engagement initiatives that the Banca Ifis Group undertakes in regard to its stakeholders, reference
is made to the dedicated section on Stakeholder engagement. More specifically, maintaining a relationship and
dialogue with the financial market is a strategic component for the Group. This is why the Parent Company’s Investor
Relations department maintains relationships with shareholders, investors, and analysts guided by the principles of
fairness, transparency, collaboration, and absolute respect for the independence of their respective roles.

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