Page 14 - Consolidated Non Financial Statement

Banca Ifis

| 2020 Consolidated Non-Financial Statement
1.2 Business model and values

Vision, mission and values

In 2020, Banca Ifis relaunched its identity through a major rebranding operation whereby the institute sought to
strengthen the Bank’s image as a digital, sustainable, authentic bank and evolve its internal value system. A new place,
a new sound identity and a new corporate identity increasingly focussed on a sustainable vision of the future.

More specifically, a new brand has been unveiled, flaunting the “digital bloom” logo, a virtual flower inspired by the
colours of nature and represented by a circular graphical element that encloses the pulsing nucleus of Italian speciality
finance, the people. For the first time ever, the Bank has chosen to associate an audio brand with the new trademark:
the first to do so in the Banking and Financial segment, validated by neuro-scientific tests.

The project has been supported by a multi-channel communication campaign, which strengthens the Bank’s positioning
in support of business growth, both in the visual aspect and in the pay-off “The value of growing together”.

A good 37 years after its foundation, the Bank has therefore taken on a new look, renovating in respect of its identity
and confirming its vocation as bank of the real economy, aligning the character and expression of the brand with the
new business objectives. The new growth strategy has also led the Bank to redefine its Mission, Vision and
Values.

[GRI 102-16]

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